These days, your audience’s first impression of one’s company relies almost exclusively on your website. So redesigning your web site isn’t a task to take lightly. Redesigns can only entail making practical adjustments this help your website work better and help you in attaining your marketing goals. If you are not satisfied with your results, it is time to redesign. Assessing your site’s conversion rates – visitor-to lead and lead-to customer normally being the most crucial – will provide you with a transparent idea of what needs to be corrected on it.
Does your call-to actions convert visitors into leads and customers? Do your squeeze pages inspire people to learn more by digging deeper, or are they just visually pleasing pages that communicate little value? Is your site text with talk? Does your site’s feel and look fit your business’s voice and talk straight to your target audience? Your site’s purpose has changed. While you definitely don’t need to do a complete site redesign each time you adapt your marketing goals, it’s a wise idea of checking every so often to be certain your web site is still aligned with your latest marketing plans.
Obviously, if you have not altered your marketing plan in a while, it could not be your web site that’s the problem. In case your site’s goal has changed, update its design to be in line with your goals. Your website may not be on that level. However it may still not make as user friendly as it may be. The simple truth is there may be elements of a site that are not effective – and you might not realize they are making your site less effective.
Can a visitor Easily find the most elementary things on your site, like contact details? Is your site navigation confusing? Is your important content hidden? Are your product and service offers completely up-to date? you’ve an efficient web site design strategy. If you are already considering a redesign, it is likely you have learned a fair amount on the way about what doesn’t work well in the design process. Rather than having one massive goal of an internet site redesign, take an iterative approach. Having this approach may help you use the info you have gathered about what works on your current website and plan accordingly. You probably do not even notice the small changes some of the sites you visit often do on a daily basis – major brands have entire teams dedicated to iterating on each little detail.
Will clients be upset by a significant overhaul? Do you’ve all of the answers you need from the clients to make a significant change? Could you reduce expenses by making small changes to a major feature? Your site isn’t responsive.